WEB 2.0 AND THE GLOBAL MARKET: MYTHS, REALITIES AND VIRTUALITIES
Participants: Emily Griffin (Zune/Seattle), Ronny Krieger (Beatport/Berlin), Matt Laszuk (Iris Distribution/New York), Sam Valenti IV (Ghostly International/Ann Arbor)
Moderator : Stacey Van Buskirk (MUTEK/Montreal)
The advent of Web 2.0 has made it
increasingly evident that the balance of power is shifting from media
owners to the people. Consumers are fundamentally changing the rules
of communication and distribution by building a medium where
participation, interaction and sharing are essential. What does this
mean for artists in an industry where physical sales are down and
there is not one replacement for the CD, but numerous options?
The digital world is complex and multiform. How can artists meet
consumers' new expectations? The Long Tail theory popularized by
Chris Anderson (Editor-in-Chief - Wired/USA) states that, in a digital
world, drastically reduced costs and increased ease of distribution
will enable every piece of content to be available to consumers. Is
this true or just hyperbole? A panel of digital music experts
will examine the pros, cons, cautions, and opportunities of the coming
virtual marketplace. An indispensable outlook for artists and
industry figures alike.
* Tickets available at the door, 60 minutes before the panel. Free for MUTEK_PASSPORT holders.