WEB 2.0 AND THE GLOBAL MARKET: MYTHS, REALITIES AND VIRTUALITIES
Participants: Emily Griffin (Zune/Seattle), Ronny Krieger (Beatport/Berlin), Matt Laszuk (Iris Distribution/New York), Sam Valenti IV (Ghostly International/Ann Arbor)
Moderator : Stacey Van Buskirk (MUTEK/Montreal)
The advent of Web 2.0 has made it increasingly evident that the balance of power is shifting from media owners to the people. Consumers are fundamentally changing the rules of communication and distribution by building a medium where participation, interaction and sharing are essential. What does this mean for artists in an industry where physical sales are down and there is not one replacement for the CD, but numerous options? The digital world is complex and multiform. How can artists meet consumers' new expectations? The Long Tail theory popularized by Chris Anderson (Editor-in-Chief - Wired/USA) states that, in a digital world, drastically reduced costs and increased ease of distribution will enable every piece of content to be available to consumers. Is this true or just hyperbole? A panel of digital music experts will examine the pros, cons, cautions, and opportunities of the coming virtual marketplace. An indispensable outlook for artists and industry figures alike.
* Tickets available at the door, 60 minutes before the panel. Free for MUTEK_PASSPORT holders.